Psychology, Emotion and Intuition in Work Relationships by Henry Brown Neil Dawson & Brenda McHugh

Author:Henry Brown, Neil Dawson & Brenda McHugh
Language: eng
Format: epub
Publisher: Routledge

Professions are distinguished from businesses in that the professional relationship is one in which the professional (dentist) holds considerable power, as a result of knowledge, over the individual (patient), placing the patient in a vulnerable position. Thus, the need exists for the dentist to place the patient’s interest at a level equivalent to or above that of his or her own. The professional dentist’s primary motivation and responsibility is, or should be, “caring” for patients … Professionals focus on serving, with financial rewards derivative from serving well. Businesses focus on profit, with serving being the means to that financial end.

(David A. Nash, D.M.D., M.S., Ed.D. and William R. Willard Professor of Dental Education, in a 2004 letter to the Journal of the American Dental Association)

In a 2015 article in the Journal of the American College of Dentists, Professor Nash observed that while there were relevant business dimensions to operating as a learned profession, “the marketplace model of selling cures undermines the traditional learned professional model – a model rooted in a tradition of caring”.

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